Tappan Lake Park Visitor and Market Profile

The Muskingum Watershed Conservancy District commissioned a visitor and market profile to guide future development at Tappan Lake Park. Working with PROS Consulting, Radbridge combined reservation records, mobile location data, and online search data to study current visitors and regional recreation interests. We examined when and where people use the park, where they travel from, and how overnight bookings change through the year.

Public reviews added information about camping, lake access, facilities, and the visitor experience. We compared regional markets using population and driving distance to identify established audiences and opportunities for outreach. The visitor and market profile gives the District information it can use to plan services, focus marketing, and evaluate future improvements to the park.