Radbridge

parkbeat

Helping park agencies and planners turn evidence about visitors, nearby communities, and park benefits into better decisions.

Park data, surveys, and analysis

Parkbeat brings park and community data, survey findings, and Radbridge’s economic analyses into one dashboard.

  • Park inventories and maps
  • Public reviews
  • Mobile location data
  • Google Business Profile data
  • Community and service-area data
  • Parkbeat Surveys
  • Search keywords and trends
  • Economic and environmental data
Parkbeat dashboard for Lexington–Fayette Urban County Government Parks and Recreation, showing a system visitation comparison and a map of visits by park.

What you can learn about your parks

Park planners, managers, and advocates use parkbeat to understand patterns of use, learn about the communities their parks serve, and assess the benefits they provide.

How your parks are used

Compare estimated visitation across your system and examine individual parks and facilities. Understand where use is concentrated and how often visitors return to inform management and planning.

Parkbeat system visitation comparison for Lexington, with parks ranked by estimated visits beside a map.
System visitation comparison · Lexington

When people visit and how long they stay

Understand when people visit, how long they stay, and how use changes through the week and year. Use these findings to inform operating hours, staffing, and programming.

Parkbeat charts showing estimated visits by month and day of week. Parkbeat charts showing visitor presence by hour and how long recorded visits last.
Monthly and weekday visits, hourly presence, and visit duration · Laredo

Where your visitors come from

Understand where visitors come from, how far they travel, and how local and nonlocal use compare. Review the characteristics of visitors’ home areas to inform outreach.

Parkbeat visitor-origins map and table of visit shares by visitors’ estimated home census block groups.
Visitor origins · Laredo

The communities around your parks

Study the communities within walking or driving distance of each park, including population, household characteristics, health, and access. Compare these areas with local and regional benchmarks, and consider the findings alongside visitor origins to inform services and outreach.

Parkbeat map of a half-mile walking area, with population, household characteristics, and health comparisons.
Walking areas and community characteristics · North Central Fitness Center

What recreation people are looking for

Study online search patterns to understand interest in recreation activities and how it changes through the year. Use the findings to inform programming and outreach.

Parkbeat heatmap showing monthly search patterns for recreation activities in Houston.
Recreation search interest · Houston

What people say about their experience

Understand what people appreciate about your parks and where they report problems. Review recurring themes in public ratings and comments to inform service improvements.

Buffalo Bayou Park’s public Google rating, review count, and source information in Parkbeat. Recurring public-review topics for Buffalo Bayou Park, including trails and biking.
Public ratings and review topics · Buffalo Bayou Park

Economic contributions and public benefits

Use economic analysis to assess park benefits and communicate their value in budget and funding discussions.

Economic contributions

Estimate how visitor spending, park operations, and capital investment contribute to jobs, income, and tax revenue.

Recreation and public benefits

Assess the value people receive from recreation beyond what they spend, along with benefits to public health, property values, and the environment.

Shillito Park economic contributions in Parkbeat, including visitor spending, regional output, earnings, and jobs. Shillito Park’s estimated public health value from active recreation in Parkbeat.
Economic contributions and public health benefits · Shillito Park

What visitors and residents value

Use Parkbeat Surveys to ask visitors and residents about activities, experiences, barriers, and priorities. Include people who do not currently visit, and review mapped responses alongside visitation and community data.

Demonstration survey · example questions and mapped responses.

Park data and documents

We keep all of the tabular and spatial data, reports, and shared planning documents together in one place so that staff and project partners can access these resources whenever they need.

Parkbeat Data & Resources panel with a visitation workbook and GIS layers for park boundaries, walking areas, drive-time areas, and visitor origins.
Data & Resources · Lexington

Reports and data you can use

Access Parkbeat Reports for an individual park or your entire system. Export reports, maps, charts, and tables for planning, operations, budget and funding requests, and public discussions. Download workbooks and GIS layers for your own analysis.

Full cover page of the Laredo Recreation Center System report, with its title and a map of the recreation-center system.

LaredoSystem report · Cover

Visitor-origins map from the Jacobson Park report, showing estimated home areas and their shares of visits.

Jacobson ParkVisitor origins · Page 5

Select either report page to view it at full size.

Agencies and partners we’ve worked with

  • Buffalo Bayou Partnership
  • Iowa Department of Natural Resources
  • PROS Consulting
  • City of Laredo
  • Lexington Parks & Recreation
  • Santa Clara Valley Open Space Authority

Discuss your project

Tell us about your parks and what you need to understand. We’ll help you understand what data is available, discuss potential surveys, and develop analyses that fit your project. Parkbeat can be accessed via a one-time report or through ongoing dashboard access.

Talk with the Parkbeat team Our parks and recreation work