Statewide Analysis of Outdoor Recreation in Nevada

The Nevada Division of Outdoor Recreation wanted county-level information about recreation’s economic contribution, including for rural communities with limited resources to commission their own studies. Radbridge combined visitor spending research with mobile location data from approximately 1,500 recreation sites in Nevada and the California portion of the Tahoe Basin. The study estimated economic contributions for 2023 and assessed recreation value and potential health benefits.

The findings give counties information they can use to communicate recreation’s role in local businesses, jobs, and economic development. We also developed a concise statewide summary and a companion dark sky tourism guide for local leaders and tourism partners. The guide examines opportunities to attract overnight visitors, support businesses outside the summer season, and protect the dark skies that make those experiences possible.